MusicMagpie, working with our sister agency 72Point, commissioned OnePoll to create the Rental Revolution report which aims to find out why the UK is now a nation that loves to rent, rather than buy. The report was to be digital only with our sister design agency Oath creating a one page interactive website with custom illustrations and responsive layout.
Based on an extensive OnePoll survey, the report looks at which generations are more likely to rent rather than purchase with our research showing that one in three people say they are now more likely than ever before to rent things instead of buying them. On average we spend £277 per month on renting or subscribing to products and services!
