Essity, working with our sister agency 72Point, commissioned OnePoll to create the Green Response Report during the UK’s recovery from the COVID-19 pandemic. The research was conducted in the light of political and economic developments increasing the cost of living in the UK; asking how this might affect consumers’ ability and inclination to keep trying to live in a more sustainable way.
Our sister design agency Oath created a print version of the report using the Essity brand style, in addition to a responsive microsite that included an interactive ‘Rising Cost of Living Map’ and tips on living sustainably on a budget from influencer Ella Daish as part of a wider launch campaign with sister agency 72Point.
