How To Successfully Utilise Market Research To Amplify Your PR Strategy

By Louise Care, Director of Research Operations  In PR, market research…


Woman drinking gut health drink Kombucha

Improving Gut Health: A British Love Story

Discover the rising trend of improving gut health among the British public and…


Meta Protest by Bodyform and 72Point

Break the Stigma: Empowering Women's Health

Discover women's health insights from more than 5,000 women across the UK and…


5 Reasons Why Buying Research in Bundles is a Smart Move

Whether you are a PR and Comms agency or an in-house department of a brand,…


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Why Quality Research Is Key To The PR Industry

With more organisations than ever before vying for attention in the…


Consumer research

How Consumer Research Powers PR Campaigns

Consumer research has become an integral part of producing a PR campaign,…


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Using Market Research in PR

The public has, I’m glad to say, an apparently insatiable appetite for…


Business planning in secret

Just don’t call it a survey

When Twitter first went mainstream I remember detractors complaining “it’s…