PR & news surveys
OnePoll’s Gold Standard service is built on two decades of working with the press, publishers and journalists to deliver the voice of the nation through public opinion polling.
We provide the insight and data-led stories that power news stories and PR campaigns, bringing depth and credibility to brand storytelling.
As part of the British Polling Council, MRS and ESOMAR, our research and insights a delivered by MRS qualified experts using a publisher proof sample size of 2,000 UK adults.
Here’s why:
- 2,000 UK adults delivers the lowest margin of error at the best possible price
- Direct relationships means we look at your objectives through both a research and publishing lens
- MRS qualified expertise ensures surveys deliver the most robust and powerful insights
- All of which boosts the credibility of your story and enables attention grabbing headlines
OnePoll surveys regularly providing the basis for a wide range of multi-media content campaigns with our sister agency 72Point. Stories crafted with OnePoll insights are also eligible to go out on the SWNS wire.
PR surveys
We provide the insight and data-led stories that power PR campaigns and add depth to brand storytelling. As PR survey pioneers, we’ve put public opinion and consumer insight at the heart of PR strategies for nearly 20 years.
In collaboration with sister agency 72Point we transform surveys into a wide range of multi-media content for publication across multiple channels.
We bring to life the nations conversations, uncovering human truths and creating debate on both national and global topics.
Our PR survey specialists know exactly what angles to pursuit to maximise press appeal and our unique route to press through SWNS Media Group, guarantees coverage of your campaign.
Videos and animations
Reports
Quizzes and Infographics
Vox Pops
Social Media Activations
Radio Campaigns
Consumer insight
We know that gold-standard and off-the-shelf style research doesn't work for every project, that's why we offer tailored research packages that meet diverse requirements.
Whether it’s a hard-to-reach audience, large respondent sample or a solution to a complex research need, our collaborative approach ensures we use the right research methods, the right audience sample and the right analytical techniques to deliver insights that will really power your communications and campaigns. From 2,000 parents to 500 SME businesses or HR directors, you can be sure that we’ll expertly handle your brief.
Our range of research services include:
Questionnaire development, Telephone depth interviews, Ad testing, Pre/post campaign evaluation, Brand tracking, Online qualitative research, Data dashboards, Data analysis, Insight presentations and reports.
International insights
Our research and opinion polling expertise doesn't end with projects conducted in the UK.
With extensive international research capabilities across single and multi-country studies, we can deliver the voice of people from all around the world. Our work spans EMEA, LATAM, MENA and APAC countries and we regularly work on large scale global projects of 30+ countries across all economic areas. This often includes harder to reach respondents from less researched populations such as Guatemala, Vietnam or Saudi Arabia.
All our projects include language translation for all surveys as standard, and we can produce both individual and merged data and insights for each international project.
What’s more, our international specialists are on hand to ensure that cultural nuances and norms, as well as differing laws and legislations for research are adhered to.
News coverage
OnePoll provides a unique route to national and regional titles across print and digital, as part of SWNS Media Group.
Our sister agency 72Point provides bespoke multimedia news generation packages to help you cut-through the news agenda and make an impact with your brand. Our unrivalled contacts sit in the heart of the media landscape and understand the insights that serve both the publisher and the client.
OnePoll research powers campaigns that land in national titles including The Sun, Mirror, Metro, MailOnline and Telegraph every week. With 72Point securing over 60,085 pieces of coverage across 882 stories in 2022 alone, you can trust that our public opinion and consumer insights and coverage capabilities will achieve extensive coverage.
Content creation
OnePoll has relationships with a variety of award-winning content creation teams. We deliver the public opinion and consumer insights that power campaigns across the full breadth of news, media and PR.
72Point content creation and news generation secure unrivalled levels of media coverage with their unique route to media, whilst the design experts at Oath Studio, bring research to life with their extensive capabilities across reports, animations, quizzes and other interactive content creations.
OnePoll’s intelligence guides these teams in understanding consumer attitude and ensures the insights reach the people that matter most.
Group media services
Creative Team
We have journalistic heritage at our core. With 40+ years at the heart of the news industry, our experts are best placed to provide creative counsel and advice on your campaigns.
As part of SWNS Media Group, we create content that powers the national news agenda. Sister agency 72Point specialise in uncovering the angles that guarantee coverage.
Design Team
The in-house design experts at Oath Studio have supplied multimedia content in multiple languages for some of the biggest global brands.
From animations to quizzes, infographics to interactives, they know just how to visualise data to bring stories to life and cut through in a high-octane media landscape.
Video Team
Video content is an essential avenue to reach consumers. The dedicated video team at 72Point will create, produce and edit video content from managing shoots all the way through to tailor made edits for different platforms.
Our video team bring research and insights to new and diverse audiences ensuring every campaign goes from strength-to-strength.