Opinion Pollsters
We are public opinion pollsters for news, media and PR
As expert opinion pollsters, our opinion research has delivered the authentic voice of the public to news, media and PR professionals for 20 years. Through our nationwide panel community, we are able to quickly access the nations opinions on the biggest topics and trends to provide the insights that drive national conversations.
OnePoll’s heritage has news and journalism deeply rooted in it’s DNA and our experts know exactly how to measure the views of representative samples of the public.
Our history as opinion pollsters covers both people and politics and our political & social research has garnered robust and reliable results across a wide variety of topics. Our representative sample research has covered royal research, national strike action, government budgets, new legislation, government organisations and much more.
Our British Polling Council membership is key to our work in the public opinion polling arena, ensuring our research can be openly viewed by anyone consuming survey results in the public domain.
We are proud members of the British Polling Council
The British Polling Council (BPC) is committed to promoting transparency in polling. The association is compiled of opinion polling organisations that publish polls in the public domain to the highest professional standards.
The BPC’s principle objective is to set standards of disclosure for opinion pollsters which ensure that the results of surveys can be accessed by consumers, in a format that allows for all published research results to be judged for validity and reliability.
They also promote the understanding and interpretation of polling results, amongst those most likely to use them for public content. This includes politicians, journalists, the media and the general public.
The British Polling Council is primarily concerned with polls of a political and social nature.
Opinion Research
Impact of DEI
Client: OTA Media
Poll published on:
20260121
Data collection method:
Online CAWI
Sample and number of respondents:
5,010
Survey start date:
20251121
Survey end date:
20251204
Was data weighted:
yes
Methodology:
This online survey of 5,010 UK Adults (weighted to be nationally representative on the basis of age, gender, and region) was commissioned by OTA Media and conducted by market research company OnePoll, in accordance with the Market Research Society's code of conduct. Data was collected between 21/11/2025 and 04/12/2025. All participants are double-opted in to take part in research and are paid an amount depending on the length and complexity of the survey. This survey was overseen and edited by the OnePoll research team. OnePoll are MRS Company Partners, corporate membership of ESOMAR and Members of the British Polling Council
https://assets-gbr.mkt.dynamics.com/7c8a4954-81ef-ef11-b013-002248c68dae/digitalassets/docs/de86b1f2-9cfa-f011-8407-6045bdd1d60f?ts=639050180530000000
Belief in Britain 2025 Report
Client: The Devil's Gospel
Poll published on:
20250127
Data collection method:
Online CAWI
Sample and number of respondents:
10,000
Survey start date:
20241220
Survey end date:
20250102
Was data weighted:
no
Methodology:
This online survey of 10,000 UK adults nationally representative on the basis of age, gender, region was commissioned by ‘The Devils Gospel’ and conducted by market research company OnePoll, in accordance with the Market Research Society's code of conduct. Data was collected between 20th December 2024 and 2nd January 2025. All participants are double-opted in to take part in research and are paid an amount depending on the length and complexity of the survey. This survey was overseen and edited by the OnePoll research team, who are members of the MRS and have corporate membership to ESOMAR.
https://25031460.fs1.hubspotusercontent-eu1.net/hubfs/25031460/CB%20D%202012%20DG-%20Devils%20Gospel-%20Results-%20Final.xlsx
Politics In The Media
Client: Newsworks
Poll published on:
20241029
Data collection method:
Online CAWI
Sample and number of respondents:
2,000 UK adults
Survey start date:
20241011
Survey end date:
20241017
Was data weighted:
yes
Methodology:
Online survey of 2,020 UK Adults selected using random 1 in n from OnePoll's UK Panel. Data has been weighted to be nationally representative of age, gender and region using ONS mid-year population estimates.
https://25031460.fs1.hubspotusercontent-eu1.net/hubfs/25031460/RB%20N%201206%20J%20-%20Newsworks%20-%20Journalism%20and%20the%20General%20Election%20survey%20-%20Results%20(1).xlsx
Journalism and the General Election
Client: Newsworks
Poll published on:
20240628
Data collection method:
Online CAWI
Sample and number of respondents:
2,000 UK adults
Survey start date:
20240614
Survey end date:
20240618
Was data weighted:
yes
Methodology:
Online survey of 2,020 UK Adults selected using random 1 in n from OnePoll's UK Panel. Data has been weighted to be nationally representative of age, gender and region using ONS mid-year population estimates.
https://25031460.fs1.hubspotusercontent-eu1.net/hubfs/25031460/RB%20N%201206%20J%20-%20Newsworks%20-%20Journalism%20and%20the%20General%20Election%20survey%20-%20Results%20(1).xlsx
Home Ownership and UK General Election Voting – Instinctif
Client: Instinctif
Poll published on:
20240629
Data collection method:
Online CAWI
Sample and number of respondents:
2009 UK Adults
Survey start date:
20240624
Survey end date:
20240627
Was data weighted:
yes
Methodology:
Online survey of 2009 UK adults weighted to be nationally representative against age, gender and region using ONS population estimates.
https://25031460.fs1.hubspotusercontent-eu1.net/hubfs/25031460/ZA%20I%202106%20OV%20-%20Instinctif%20-%20Jackson-Stops%20-%20Ownership%20and%20Voting%20-%20Results%20.xlsx
Online Election Voting – Broadband Genie
Client: Broadband Genie
Poll published on:
20240628
Data collection method:
Online CAWI
Sample and number of respondents:
2,000 UK adults
Survey start date:
20240611
Survey end date:
20240614
Was data weighted:
yes
Methodology:
Online research of 2,000 UK adults weighted to be nationally representative using ONS population data. Respondents were chosen from OnePoll's UK panel using a random 1 in n selection.
https://25031460.fs1.hubspotusercontent-eu1.net/hubfs/25031460/BPC%20Tables/JC%20BG%201106%20OV%20-%20Broadband%20Genie%20-%20Online%20Voting%20-%20Results.xlsx
Voting Ease – UK General Election 2024 – RCOT
Client: Royal College of Occupational Therapists
Poll published on:
20240614
Data collection method:
Online CAWI
Sample and number of respondents:
2,000 UK adults
Survey start date:
20240607
Survey end date:
20240613
Was data weighted:
yes
Methodology:
Online survey of 2,000 UK adults. Weighted to be nationally representative on the basis of age, gender and region against the latest ONS data. Sample was chosen using a random 1 in n selection from the OnePoll UK panel.
https://25031460.fs1.hubspotusercontent-eu1.net/hubfs/25031460/BPC%20Tables/ZS%20PCT%200706%20V%20-%20Royal%20College%20of%20Occupational%20Therapists%20-%20Voting%20-%20Final%20Results.xlsx
Conscription and Taking up Arms – UK Poll
Client: OnePoll
Poll published on:
20240109
Data collection method:
Online CAWI
Sample and number of respondents:
2,000 UK adults
Survey start date:
20230421
Survey end date:
20230426
Was data weighted:
yes
Methodology:
Online survey of 2,000 UK adults, weighted to be nationally representative based on ONS mid-year estimates.
https://25031460.fs1.hubspotusercontent-eu1.net/hubfs/25031460/BPC%20Tables/MW%20NP%202004%20TUA%20-%20Taking%20up%20Arms%20-%20Results%20(read%20only).xlsx
Junior Doctors Strike UK Poll – Good Morning Britain
Client: ITV - Good Morning Britain
Poll published on:
20240109
Data collection method:
Online CAWI
Sample and number of respondents:
2,000 UK adults
Survey start date:
20240102
Survey end date:
20240105
Was data weighted:
yes
Methodology:
Online survey of 2,000 UK adults weighted to be nationally representative, using the ONS Mid-year population estimates.
https://25031460.fs1.hubspotusercontent-eu1.net/hubfs/25031460/BPC%20Tables/ZA%20I%200201%20JDS%20-%20ITV%20-%20Junior%20Doctor%20Strikes%20-%20Results_BPC.xlsx
Royal Reparations for Historical Involvement in Slavery – UK Poll
Client: OnePoll
Poll published on:
Data collection method:
Online CAWI
Sample and number of respondents:
2,020 UK Adults
Survey start date:
20231012
Survey end date:
20231016
Was data weighted:
yes
Methodology:
Online survey of 2,020 UK Adults selected using random 1 in n from OnePoll's UK Panel. Data has been weighted to be nationally representative of age, gender and region using ONS mid-year population estimates.
https://25031460.fs1.hubspotusercontent-eu1.net/hubfs/25031460/BPC%20Tables/CB%20NP%201210%20RR%20-%20Royal%20Reparations%20-%20Results%20(read%20only).xlsx
Attitudes to Black Friday 2023
Client: OnePoll
Poll published on:
20231123
Data collection method:
Online CAWI
Sample and number of respondents:
2030 UK Adults
Survey start date:
20231116
Survey end date:
20231120
Was data weighted:
yes
Methodology:
Online survey of 2030 UK Adults, chosen using a random 1 in n selection from the OnePoll panel. Data was weighted to be nationally representative using ONS mid-year population estimates.
https://25031460.fs1.hubspotusercontent-eu1.net/hubfs/25031460/BPC%20Tables/DC%20OP%201611%20VN%20-%20Black%20Friday%20-%20Results%20(read%20only).xlsx
The Telegraph: Politics & Friendship Poll
Client: The Telegraph
Poll published on:
20231104
Data collection method:
Online CAWI
Sample and number of respondents:
2,100 UK Adults
Survey start date:
20231026
Survey end date:
20231027
Was data weighted:
yes
Methodology:
An online political poll of 2,100 UK Adults using a random 1 in n selection from OnePoll's UK panel and weighted to be nationally representative using ONS mid-year population estimates.
https://25031460.fs1.hubspotusercontent-eu1.net/hubfs/25031460/JM%20TT%202610%20UK%20-%20TELEGRAPH%20-%20Politics%20%20friendship%20-%20TABLES.pdf
A third of Brits have increased cleaning activities due to bed bugs
Client: OnePoll
Poll published on:
20231017
Data collection method:
Online CAWI
Sample and number of respondents:
2,010 UK adults
Survey start date:
20231011
Survey end date:
20231013
Was data weighted:
yes
Methodology:
Online survey of UK adults using a random 1 in n selection from OnePoll's UK panel. Data is weighted to be nationally representative on the basis of age, gender and region using ONS mid-year population estimates
https://25031460.fs1.hubspotusercontent-eu1.net/hubfs/25031460/BPC%20Tables/EE%20NP%201110%20BB%20-%20Bed%20Bugs%20-%20Results%20(ready%20only).xlsx
2023 Labour Party Conference – UK Public Poll
Client: The Sun
Poll published on:
20231009
Data collection method:
Online CAWI
Sample and number of respondents:
2020 UK Adults
Survey start date:
20231004
Survey end date:
20231006
Was data weighted:
yes
Methodology:
A nationally representative online survey, weighted against age, gender and region using ONS mid-year population estimates.
https://25031460.fs1.hubspotusercontent-eu1.net/hubfs/25031460/JC%20S%202509%20P3%20-%20The%20Sun%20-%20Party%20Conference%20Poll%203%20-%20Results%20(read%20only).xlsx
2023 Conservative Party Conference – UK Immigration Poll
Client: The Sun
Poll published on:
20231003
Data collection method:
Online CAWI
Sample and number of respondents:
2,010 UK adults
Survey start date:
20230927
Survey end date:
20231002
Was data weighted:
yes
Methodology:
A nationally representative online survey, weighted against age, gender and region using ONS mid-year population estimates.
https://25031460.fs1.hubspotusercontent-eu1.net/hubfs/25031460/JC%20S%202509%20P2%20-%20The%20Sun%20-%20Party%20Conference%20Poll%202%20-%20Results%20(read%20only)03.10.23.xlsx
2023 Conservative Party Conference – UK Public Poll
Client: The Sun
Poll published on:
20231002
Data collection method:
Online CAWI
Sample and number of respondents:
2,025 UK Adults
Survey start date:
20230927
Survey end date:
20230929
Was data weighted:
yes
Methodology:
Online survey, weighted to be nationally representative on the basis of age, gender and region. Data is weighted against ONS Mid-year population estimates.
https://25031460.fs1.hubspotusercontent-eu1.net/hubfs/25031460/JC%20S%202509%20P%20-%20The%20Sun%20-%20Party%20Conference%20Poll%201%20-%20Results%20(read%20only)%2002.10.23.xlsx
Should XL Bullies Be Banned?
Client: 72Point News Polling
Poll published on:
20230913
Data collection method:
Online
Sample and number of respondents:
1,005 UK Adults
Survey start date:
20230911
Survey end date:
20230912
Was data weighted:
yes
Methodology:
Online CAWI Survey of UK Adults, weighted to be nationally representative using ONS mid-year population estimates. Respondents were chosen using a 1 in n random section from OnePoll's UK panel.
https://25031460.fs1.hubspotusercontent-eu1.net/hubfs/25031460/CB%20NP%201109%20B%20-%20News%20Polling%20-%20Bully%20XL%20-%20Results%20(read%20only).xlsx
Attitudes to drug testing
Client: OnePoll
Poll published on:
20230829
Data collection method:
Online
Sample and number of respondents:
2,030 UK adults
Survey start date:
20230817
Survey end date:
20230821
Was data weighted:
yes
Methodology:
An online quantitative survey was completed by 2,030 respondents over 18 years across the UK. Data was weighted to be nationally representative across age, gender and region.
https://25031460.fs1.hubspotusercontent-eu1.net/hubfs/25031460/HG%20OP%201608%20DT%20-%20Attitudes%20to%20drug%20use%20-%20Results%20(read%20only%20for%20website).xlsx
Artificial Intelligence
Client: 72Point News Polling
Poll published on:
20230519
Data collection method:
Online (CAWI) survey
Sample and number of respondents:
2,000; UK: Adults (nationally representative on the basis of age / gender / region)
Survey start date:
20230515
Survey end date:
20230518
Was data weighted:
yes
Methodology:
UK adults, nationally representative on the basis of age, gender and region. We also collected employment status and of those employed, their employment sector. The sample was composed via a random 1 in n selection from OnePoll's UK panel.
https://pr.onepoll.com/wp-content/uploads/sites/3/2023/05/EE-NP-1505-AI-72Point-News-polling-Artificial-Intelligence-Results.xlsx