Financial Times commissioned OnePoll to conduct research exploring the values that are important to their audiences – both in their personal and professional lives as part of the Thought Leadership report. The report has a particular focus on how their audience values will influence the selection of companies they will buy from, companies they will work for, and companies they will partner with as a vendor/supplier.
Based on an extensive OnePoll worldwide survey, the report looks at personal priorities when it comes to conducting business, such as ESG concerns, with 69% saying ESG plays an important role in doing business with others. The report also found when choosing partners to work with as part of their job, respondents are least likely to compromise their values for a better priced product or brand name.
