Just three months ago nearly half of Brits were willing to spend more to live an eco-friendly lifestyle – but now they worry about affording basic household bills
Millions of Brits cannot afford to live sustainably because of rising national insurance contributions, the UK’s energy crisis, and annual inflation on food and drinks, new findings show.
A study of 2,000 adults found 64 percent want to be eco-friendly but are fearful the increasing cost of living will make such a thing impossible.
As many as six in ten are worried about affording basic bills and household goods, while a quarter (26 percent) say more expensive organic or ethically-sourced options will now be bottom of their shopping list.
This contrasts with data sourced just three months ago, which suggested Brits would be happy to pay a premium for goods which benefitted the environment.
The Green Response report, created by hygiene and health company Essity to analyse the way attitudes and behaviours towards the environment have changed since the beginning of the pandemic, found previously 45 percent of adults were willing to spend more money to live an eco-friendly lifestyle.