Over a quarter of Amazon shoppers prefer to pay with a Visa credit card – and the retail giant could lose business from up to 6.15 million UK customers next year.
Amazon faces losing nearly £1.4 billion from UK shoppers when it blocks payments made using Visa credit cards in Britain from January 2022.
Our study of 2,000 adults found that 13 percent of Amazon’s 48 million UK customers – equivalent to 6.15 million people – intend to either slash the amount of their purchases, or totally quit buying from the corporation.
As Amazon’s total UK revenues in 2020 were £20.63 billion, the loss of this part of its British customer revenues could cause the firm to lose £1.356 billion in purchases. Data suggests Visa credit card transactions last year accounted for around £1.4 billion of the firm’s net sales in the UK.
It also emerged a third of those polled have been left with “negative” feelings against the firm for stopping Visa payments from 19 January 2022.
More than a fifth of UK consumers said they predict Amazon’s UK transactions to nosedive by up to 50 percent in the wake of the change.