OnePoll worked with The Romans and Flora to investigate consumer behaviours and attitudes towards cooking at home. Flora, a well-known brand in the food industry, aimed to understand how cooking habits are evolving across different markets and how they can better support consumers in their culinary choices through a compelling PR narrative.
OnePoll was tasked with conducting research across eight markets to explore key trends in home cooking, such as the frequency of home-cooked meals, motivations for cooking, and barriers preventing consumers from cooking more often. The research also delved into ingredient preferences, cooking confidence levels, and the impact of external factors such as cost-of-living pressures and health considerations.
To ensure robust and reliable findings, the study was conducted using an online panel methodology (CAWI), surveying 2,000 respondents per market. The sample was carefully designed to be representative of each country’s adult population, allowing Flora to gain valuable insights into regional differences and similarities in cooking habits.
OnePoll worked closely with Flora to ensure that the questionnaire was aligned with their objectives while adhering to the MRS Code of Conduct. The study provided a deep dive into consumer attitudes, revealing key insights into the role of convenience, sustainability, and dietary preferences in shaping modern cooking behaviours.
Deliverables included Excel data tables segmented by individual markets, as well as a combined dataset for cross-market comparison. Additionally, executive summary PowerPoint reports were produced to provide clear and actionable insights for Flora’s internal teams.
The findings from this research will help Flora tailor its products and marketing strategies to better resonate with consumer needs, while also contributing to a broader understanding of shifts in home cooking habits globally.