The Objective
OnePoll were approached by a global food and beverage manufacturer in October 2023 to track brand awareness over their advertising campaign spanning October and December 2023. Questions included awareness, familiarity and purchase behaviour across different brands within the same retail sector.
The Research
The research polled 2,000 UK adults (nationally representative) using an online quantitative survey, with data splits provided for the client based on age, gender, and region. Questions were asked before their advertising campaign and after their advertising campaign to see how responses changed over this time. This allowed the brand to understand how well their campaign performed and which areas could be improved upon.
The Result
Before their advertising campaign 96% were familiar with the brand, after their advertising campaign 94% were familiar with the brand. Over half (56%) bought the brand at least several times a month pre campaign, but post campaign 52% bought the brand at least several times a month. There was a 1% decrease pre/post campaign for the brand being the most preferred (23% down to 22%). Over three quarters (78%) trusted them as a brand pre campaign, which stayed the same post campaign. 16% had seen the brand discussed in the media pre campaign, which rose to 18% post campaign.
Data tables were provided for both pre and post campaign surveys, which allowed the brand to compare opinions over the span of their advertising campaign. Our analysis showed there were some difference in opinions for the brand across their campaign. This helped the brand understand where they need to focus their attention for future advertising campaigns as well as for their overall brand image.
See more of our retail case studies for Craft Gin Club and Herbalife
OnePoll is part of 72Point Limited, a group of brands including 72Point, 72PointPLAY, OnePoll, Oath and PinPep.